Shell – New Lenses on Future Cities Campaign

Examples of Good Practice Series

Shell has recently launched a campaign displaying the findings of sponsored research into the link between energy use and city type. Labelled as ‘New Lenses’, this project has a well-developed aesthetic feel with easy to understand information displayed in a clear way. Accompanying the study is a infographic of its key findings and a professional video displaying the same tone (uploaded on 30 May). To visit the full campaign page, click here.

‘Which kind of city are you living in and how will it develop in the future? Urban populations are growing, which presents both great challenges and exciting opportunities. The latest scenarios supplement reveals how we might make our cities more efficient and appealing places to live.’